THE PROBLEMS WITH TOO MUCH CHOICE

If taking away choices is a bad thing, then giving more choices must be good, right? Not necessarily!

Too many choices can overwhelm a person. Cruise the aisles of your grocery store sometime and note how many options you have for various products. Psychologist Barry Schwartz for his book, The Paradox of Choice, did that with salad dressings and noted that there were over 175 different kinds in his store. That was if you didn’t count the balsamic vinegars and olive oils that were alongside the bottle choices. For an indecisive salad-eater, this amount of choice can be staggering.

The Problems with Too Much Choice